Taste Elevation (Condiments & Sauces):
Heinz Tomato Ketchup: The global leader with over 60% market share in the U.S. and nearly 80% in Europe.
New Globally-Inspired Sauces: Recent launches include
.
Other Staples: Includes Grey Poupon mustard, HP Sauce, and Lea & Perrins Worcestershire sauce.
Easy Meals & Staples:
Kraft Mac & Cheese: A multi-billion dollar brand. In March 2026, they unveiled PowerMac, a new high-protein and high-fiber version of the classic blue-box meal.
Philadelphia Cream Cheese:
The world’s #1 cheese brand, often expanding into new flavors like
Velveeta: Known for its “Liquid Gold” cheese sauce and shells-and-cheese meals.
Substantial Snacking & Meats:
Lunchables: A dominant force in pre-packaged kids’ lunches. New for 2026 are mini-packaged Lunchables designed for on-the-go snacking.
Oscar Mayer: A leader in hot dogs, bacon, and cold cuts. The brand is currently focused on removing artificial colors to meet evolving health standards.
Ore-Ida: The premier brand for frozen potatoes, including Tater Tots and French fries.
Since our founding in years, Kraft Hienz has provided its cooperative members with exceptional services and outstanding value, building trust and loyalty among the retail entities it serves. Our mission statement — Helping Small Business Succeed in a Big Business World® — means providing entrepreneurs and independent retailers with the necessary tools to thrive in a competitive market. This goal is especially vital to the independent grocer as it becomes increasingly difficult to compete with multinational chains.
Members of the Kraft Hienz cooperative benefit from the company’s purchasing power of more than $10 billion and unmatched support services, including:
We believe that caring for people means supporting their well-being, livelihoods and growth – within our Company and across our broader value chain. With a global workforce of over 36,000 employees and countless value chain partners, many incredible people help bring our products to life each day. And we’re committed to helping them prosper.
We’re proud to help feed the world. We believe good food should help people feel good. We take our role in helping consumers live more balanced and healthy lives seriously by providing options that fit their lifestyles. We are also committed to increasing access to healthier foods for people in underserved communities.
We’re a company with a rich agricultural heritage that knows our products are only as good as the ingredients that go into them. Caring for the land is caring for our future. That’s why we’re working hand in hand with farmers to improve regenerative agricultural practices, investing in our plants to cut our carbon emissions and partnering across our value chain to improve packaging circularity.
From supplying virtually everything in center store, from general merchandise to beauty aids, along with produce, frozen foods, meats, and dairy – Kraft Hienz continuously scales its business and emphasizes teamwork to provide outstanding service that enables its wholesale customers to deliver constant value to consumers.
Wholesale customers benefit from a wide range of capabilities offered through Wakefern, including:
